you're reading...

Memes Evolution: A Memetic Mutation

When you think of a meme, you’re probably imagining one of our friends above, or something from I Can Has Cheezburger.

The definition of a meme, though, is:

“an idea, behavior, or style that spreads from person to person within a culture.”

Or simply:

“imitated thing”

It’s a key concept in evolutionary science: to understand human nature, we must understand where it originates; a species, as it evolves, begins to imitate others of the same species in order to survive. So, on a (simple) psychological level, we subconsciously copy the more successful because primitive urges assume it is the best route to survival – and we’re not even aware. Do you wear the same clothes as your favourite film star? Why?

The term goes back to Ancient Greece, as ‘mimeme’, and the style ‘meme’ was coined by the controversial ethologist and evolutionary biologist Professor (C.) Richard Dawkins in 1976. That’s the first year in which That ’70s Show was set, by the way. Memes are older than Star Wars.

The greatest part, though?

There is a meme science: the study of memetics. This is:

a theory of mental content based on an analogy with Darwinian evolution

Basically, looking at behavioural patterns and their roots in culture then being a science which does not look at how true old wives’ tales ideas are, how successful these are being measured instead by contribution to the efficiency/ improvement of life of the believer: does wearing the same outfit as your favourite film star make you feel more successful? In this way, memes (in the scientific sense) are like placebos for life, a.k.a. Life Hacks.

There’s even a Journal of Memetics, published from ’97 to ’05.

Memes are, in effect, parodies. They are satire in genre. They are, to the intended audience, funny yet, to everybody else, simply ridiculous and/or crude and crass.

But what do you get when you parody a parody of something? And when the parody you’re parodying is (vaguely similar to) something you invented? Richard Dawkins shows us here.

As always, I only hope this has been informative and entertaining.


One thought on “Memes Evolution: A Memetic Mutation

  1. I’m not that much of a online reader to be honest but your sites really nice, keep
    it up! I’ll go ahead and bookmark your website to come bacfk
    in the future. Cheers

    Posted by LoL | 20-03-2014, 0441

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: